About us

Piada is the brainchild of three italian friends - Andrea, Daniele & Giovanni - who decided to bring to the United States this specialty food that is very popular in northern Italy.
After raising some money among friends and families, they moved to New York in February 2005 where they opened their first store in the Lower East Side of Manhattan in September of the same year.
The success of this initial venture convinced them that piada could be the perfect breakfast & lunch option for the business crowd of midtown Manhattan.
After 4 years from opening of their first store, they opened their second location at 601 Lexington Avenue (corner of 53rd street) in November 2009.

What is piada?

Piada (also known as Piadina) is a very popular Italian flat bread sandwich that is a specialty of the Emilia-Romagna region.

Ogni donna fa la Piada a modo suo (Every woman makes piada in her own special way)

With these words, mocking an old Italian saying, Maddalena Fellini (sister of Federico) perfectly describes the variety of ways in which a piada can be made.

There is a virtually infinite variety of recipes, either passed down from generation to generation or perhaps reinterpreted following the more modern techniques of international cuisine. The thin round flat bread made with white flour and extra virgin olive oil has become a sort of symbol of this area located between the Apennines and the Adriatic sea.

In Emilia-Romagna, as soon as it is removed from the flame, the Piada is stuffed with cold cuts, cheeses and vegetables. It is served while it is still hot, to fully appreciate its aroma of freshly baked bread.