one of the founders of Piada, grew up in Emilia Romagna and has been immersed in Italy’s food culture for all his life. Giovanni grew up with a mother that makes pasta from scratch and a father that makes traditional Italian liqueurs using the ingredients found in his countryside village of 300 people. In 2004, Giovanni, who had fallen in love with New York City during his honeymoon, decided to live out his dream and bring some of his culinary traditions to New York City. He opened the first store in NYC dedicated entirely to the piada.
the second founder of Piada, joined Giovanni on his venture in 2004. They met several years before at business school in Bologna, Italy. Daniele had been living and working in the U.S. for several years, setting up a sales network across the U.S. for an Italian company, where he gained an in depth understanding of how to set up and run a business in the U.S. While in New York, Daniele realized that his craving for a piada, the most popular Italian street food from Emilia Romagna, wasn’t satisfied. He looked everywhere for casual Italian comfort food and found pasta on every corner but not one place that served what he really wanted – a piada.Inspired by his own craving, Daniele enthusiastically teamed up with Giovanni to open the first Piada in 2004.
became a colleague and very good friend of Daniele Buraschi after working together in the U.S. A few years later he became an investor and crucial fundraiser for the Piada venture due to his uncanny ability to convince other stakeholders about Piada’s promising future. Sebastiano is a passionate supporter of Italy’s regional treasuries and has developed a vast network of professionals that support the expansion of Italian traditions. For these reasons, Sebastiano has played a great role during the funding and the expansion of Piada. As you can see, the “Piadina Romagnola” was enthusiastically supported by investors and ultimately exported to New York City!